{"title":"Challenge Merch","description":null,"products":[{"product_id":"string-bag","title":"CHALLENGE Drawstring Bag","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Challenge Drawstring Bag is the perfect choice for daily essentials. Built to last, it has a practical pocket inside for small items like car keys or tools. Polyester construction – 38cm x 53cm\u003c\/p\u003e","brand":"Challenge Tires","offers":[{"title":"Default Title","offer_id":53009825562947,"sku":"99905","price":9.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/6068\/3331\/files\/Ch_StringBag.jpg?v=1744856038"},{"product_id":"challenge-upcycled-tire-grifo-belt-copy","title":"CHALLENGE Upcycled Tire CRITERIUM Belt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis unique belt is handcrafted from a recycled racing bike tire, transforming a durable and sustainable material into a distinctive and eco-friendly fashion accessory. The tire's structure ensures durability and strength, while the artisanal craftsmanship guarantees a touch of quality and attention to detail. Ideal for those who love original style and want to make a conscious choice for the environment. This belt is a true symbol of sustainability and style, perfect for a casual yet refined look.\u003c\/span\u003e\u003c\/p\u003e","brand":"Challenge Tires","offers":[{"title":"CRITERIUM Black\/White","offer_id":53636421878083,"sku":"99050","price":49.9,"currency_code":"EUR","in_stock":true},{"title":"CRITERIUM Black\/Black","offer_id":53636455596355,"sku":"99051","price":49.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/6068\/3331\/files\/Ch_BeltCriterium_1.jpg?v=1756817815"},{"product_id":"challenge-upcycled-tire-keychain","title":"CHALLENGE Upcycled Tire Keychain","description":"\u003cp\u003eThis unique keychain is handcrafted from a recycled racing bike tire, transforming a durable and sustainable material into a practical and eco-friendly accessory. The tire's structure ensures durability and strength, while the artisanal craftsmanship guarantees a touch of quality and attention to detail. Ideal for those who love original style and want to make a conscious choice for the environment. This keychain is a true symbol of sustainability, style, and passion, perfect for keeping your keys organized with a touch of originality.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e- UPCYCLED IN ITALY -\u003c\/p\u003e","brand":"Challenge Tires","offers":[{"title":"Default Title","offer_id":53636609900867,"sku":"99060","price":15.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/6068\/3331\/files\/Ch_Keychain_1.jpg?v=1756820033"},{"product_id":"challenge-bobble-hat","title":"CHALLENGE Bobble Hat","description":"\u003cp\u003e\u003cstrong\u003ePRE-ORDER — Estimated dispatch in approximately two weeks.\u003c\/strong\u003e\u003cbr\u003eFull payment is taken at checkout. Orders containing the Bobble Hat will be shipped together once it is available, including any other items purchased in the same order.\u003c\/p\u003e\n\u003cp\u003eStay warm and race-ready with the \u003cstrong data-start=\"219\" data-end=\"272\"\u003eChallenge Bobble Hat – 2026 Limited Edition\u003c\/strong\u003e. Designed for true Cyclocross fans, this premium beanie delivers comfort, warmth, and unmistakable Challenge style. Made from soft, durable acrylic, it’s perfect for keeping the chill away during long days at the Cyclocross course, whether you’re racing, wrenching, or cheering from the sidelines.\u003c\/p\u003e\n\u003cp\u003eProduced in \u003cstrong data-start=\"714\" data-end=\"736\"\u003elimited quantities\u003c\/strong\u003e, this exclusive 2026 edition won’t be around forever.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis hat will comfortably fit most adults (up to 61cm head circumference) and children as young as 5 years old.\u003c\/span\u003e\u003c\/p\u003e","brand":"Challenge Tires","offers":[{"title":"Default Title","offer_id":54126667596099,"sku":"99070","price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/6068\/3331\/files\/BubbleHats.jpg?v=1769799208"},{"product_id":"challenge-mug","title":"CHALLENGE Mug - Blame the Pressure","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline; color: rgb(227, 33, 24);\"\u003e\u003cstrong\u003ePRE-ORDER — Estimated dispatch from November 16th.\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eFull payment is taken at checkout. Orders containing the Challenge Blame the Pressure Mug will be shipped together once it is available, including any other items purchased in the same order.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eChallenge Tire Pressure Mug\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eKeep calm and blame the tire pressure.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom the first coffee before race day warm-up to the post-ride debate about whether you should’ve gone half a PSI lower, the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eChallenge Tire Pressure Mug\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is made for riders, mechanics, and anyone who’s ever blamed a bad line on their setup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from white ceramic, this \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e11 fl oz (approx. 325 ml)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e mug features our black-and-red design and is both \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edishwasher-safe and microwave-safe\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Challenge Tires","offers":[{"title":"Default Title","offer_id":55035777876291,"sku":"99907","price":16.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/6068\/3331\/files\/white-glossy-mug-white-11-oz-handle-on-right-6af3522613f3d.png?v=1794387321"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/6068\/3331\/collections\/challenge-bobble-detail-v2-20261102.png?v=1794390407","url":"https:\/\/challengetires.com\/en-it\/collections\/challenge-merch.oembed","provider":"Challenge Tires","version":"1.0","type":"link"}